Amazon.com: Valuation Techniques: Discounted Cash Flow。Amazon.com: Dark Side of Valuation, The: Valuing Young。Amazon.com: Dark Side of Valuation, The: Valuing Young。DCF Modeling – Valuation of a Company by DCF Valuation Method。Valuation: Measuring and Managing the Value of Companies is a textbook on valuation,corporate finance, and investment management by McKinsey & Company. The book was initially published in 1990 and this is a 3rd edition.